PROBLEM:

A Midwest community hospital wanted to hold an open house for nurses and allied health professionals. They had a number of positions open for longer than 60 days and due to cuts in their Human Resources budget had asked Harger Howe to recommend a minimum-expense course of action to ensure a successful turnout of qualified candidates at this CEU contact hour event with guest speakers, workshops, and well-stocked refreshments.

ACTION:

Harger Howe worked with the Human Resources team to promote a three-stage communication plan that included the following tools:

  • Candidates already in the client’s Applicant Tracking System for a two-phase emaiL campaign – the first to announce the program two weeks before the day of the event and the second to introduce the agenda sent one week before the event.
  • A direct mailing of a program flyer with accompanying program agenda to area nurses and allied health professionals in the desired disciplines.
  • Direct calling to candidates at their homes near the client location to confirm receipt of  the direct mail piece and invite them to the event.

 

We also provided registration forms, giveaways, assistance with signage, information packets and display/table set-up morning of the event and hosting responsibilities from the registration desk plus clean up.

All communications encouraged candidates to visit the client’s career site for more information and to apply online for desired positions. Otherwise, at the client’s request that this not be a RSVP event, candidates could arrive at their leisure to attend continuing education seminars with contact hours awarded or simply speak to hiring managers in their areas of interest.

RESULTS:

More than 250 attendees registered at the event (with lines at times extending out the front door). The quality of attendee through controlled distribution was the highest they had ever experienced from this kind of event. Hiring continued three months after the event with the tally exceeding 20 hires for a total out-of-pocket sourcing cost of $300/per hire.

 

VIEW CASE STUDY 2